Web Analytics Integration for Omniture ®

Before you begin, you need to find out the values that Ominture uses for your web site for the following parameters:

 

Name Parameter Required/Optional
Message ID mid Required
Recipient ID rid Required
Campaign cid Optional

 

To set up Web Analytics Integration for Omniture

1. In the left Navigation bar, select Utilities > Administration > Sites.

The Site page opens.

2. Do one of the following:

The Edit Site or New Site page opens.

3. Select the Web Analytics tab.

The Web Analytics tab opens.

 

4. Do one of the following:

5. Select the Enable checkbox next to WebTrends.

 

The parameters for Ominture appear.

 

6. For each required parameter, type the parameter value in the Value field.

TIP: Required parameters are marked with an asterisk (*). You can use merge tags as values. For a list of supported merge tags, see Merge Tags.

7. Optionally, for each optional parameter, type the parameter value in the Value field.

 

8. Click Save.

 

Web Analytics Integration for Ominture is enabled and the Sites page opens.

 

9. Enable tracking for each mailing you want to track.

For more information about enabling tracking, see Tracking Opens or HTML Capability.